Disappeared for a bit of time: I have been very busy setting up my bookstagram ( @wordssinmotion ).
Summary : according to Gladwell, the “tipping point” is “that magical moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” A fascinating book on the power of small actions to generate waves of change at all scales.
The book focuses on three factors that determine whether a tipping point will be achieved or not. First, there is the law of the few : the success of any kind of social epidemic is highly dependent on the the involvement of people with a particular and rare set of social gifts.
In addition, the stickiness factor plays an equally important role because it describes why certain ideas and social behaviors stick to the mind of people while others don’t. Finally, Malcolm Gladwell emphasizes the importance of context in shaping trends and the flow of ideas.
The tipping point introduced me to a variety of interesting concepts and case-studies that I highly enjoyed learning about. However, as many non-fiction works, this is a book to take notes on and discover new things rather than to unwind before bed.